This short document summarises the main best practice principles arts marketers and audience development officers should use when preparing their marketing materials for a diverse audience. It particularly relates to physical and learning disabilities or difficulties.
Gives guidance to decision makers in the cultural sector on increasing public digital access to cultural institutions. It encourages rapid deployment of digital techniques where they will do good, by engaging more people, raising the quality of experiences, and saving money. Includes sections on organisational strategy and leadership, organisational culture, the building blocks of digital projects and … Read more
In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million … Read more
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more
Explore how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects.
An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step … Read more
Tim Wheeler shares Mind the Gap theatre company’s aim to make it possible for learning-disabled and non-disabled artists to work together as equals – not as therapist and client or facilitator and participant, but as artists working together. He looks at the processes in place to achieve this aim, how he works as a leader and what he has learned about leadership.
State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study … Read more
This State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The … Read more
This State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The … Read more