A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development … Read more
Things have changed dramatically in the past 25 years in visual arts marketing and in particular how we think about our audiences. In this article the author reviews the period and provides a ‘once in a lifetime’ case study from Manchester City Galleries. You’ll find details about what approach was taken in order to put … Read more
This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children’s charter, … Read more
Kerry Michael explores Theatre Royal, Stratford East’s holistic approach to audience development in this report from the AMA conference 2005.
This report provides an outline of the Ethnic Contemporary Classical Orchestra (ECCO) model, part of the wider programme of education delivered by Musiko Musika. ECCO aims to break down barriers to participation in high quality ensemble playing for children from diverse social and ethnic minority backgrounds. You’ll find evidence collected from the ECCO projects at … Read more
Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate … Read more
Whether targeting community organisations, local authorities or preparing a funding bid, knowing the right language will make a difference. This guide supports understanding of community engagement terms and definitions.
A summary of the findings of seven pieces of audience research: Cornerhouse Audience Profiling Report Cornerhouse Economic Impact Summary In-Depth Interviews with Audience Members Market Assessment Online Survey of Cornerhouse Website Users On-Site Survey with Visitors to Cornerhouse Manchester Single Spies Mystery Shopping Research The research and recommendations were used to inform Cornerhouse’s marketing and communications strategy.
This report details the results from a project to increase engagement with the arts and culture among older people in Manchester. The scheme targeted ‘gatekeepers’ and turned them into ambassadors for culture at 15 venues around the city, including arts centres, theatres, museums and galleries. The resource introduces the Valuing Older People: Culture Champions scheme, and … Read more
A report exploring how arts and cultural organisations can work with schools. It focuses on: the type and nature of work taking place; key criteria for schools in working with arts organisations; art form priorities and provision for schools; communication between arts organisations and schools; the challenges and barriers facing schools in accessing provision; funding, … Read more