What is your core purpose?
In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.
In the recent evaluation of the Catalyst fundraising capacity building programme by Arts Council England, the articulation of a clear vision and mission was seen as fundamental to ensuring good fundraising, and a great enabler of positive change for an arts organisation. So I wondered are we really missing this essential key to setting strategic direction?