AMA Conference 2020

What is your core purpose?

What is your core purpose?

By Michelle Wright


In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.

In the recent evaluation of the Catalyst fundraising capacity building programme by Arts Council England, the articulation of a clear vision and mission was seen as fundamental to ensuring good fundraising, and a great enabler of positive change for an arts organisation. So I wondered are we really missing this essential key to setting strategic direction?

Resource type: | Published: 2015