AMA Symposium 2003 – Recommendations
AMA Symposium 2003 – Recommendations
By
Ivan Wadeson
SUMMARY
A set of recommendations emerging from the AMA Symposium 2003. The event was titled 'The Whole Picture' and aimed to bring together 90 senior arts professionals for an intense 24-hour discussion-led event looking at audience behaviours and how we are measuring them.
The Symposium produced a series of recommendations, which fall into four broad categories:
- Data
- Skills, Training & Tools
- Advocacy
- Evaluation and New Qualitative Methodologies
