How to build meaningful donor relationships and retain long-term support
How to build meaningful donor relationships and retain long-term support
By
Naomi Davenport
Alison Dunnett
SUMMARY
This case study examines Welsh National Opera's effective strategy for building and retaining relationships with major long-term donors. Explore and be inspired by WNO's donor stewardship strategies.
Building a sense of trust with your donors is crucial if they are to give substantial gifts, and this can only be done with time. Once you have this trust a donor will often be more likely to pledge more than they had originally anticipated.
Resource type: Case studies | Published: 2015
