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CultureHive > Case Study > How to build meaningful donor relationships and retain long-term support
16th February 2015 Sara Lock

How to build meaningful donor relationships and retain long-term support

By: Alison Dunnett, Naomi Davenport


This case study examines Welsh National Opera’s effective strategy for building and retaining relationships with major long-term donors. Explore and be inspired by WNO’s donor stewardship strategies.

Building a sense of trust with your donors is crucial if they are to give substantial gifts, and this can only be done with time. Once you have this trust a donor will often be more likely to pledge more than they had originally anticipated.

| Published:2015

Smart tags: donor stewardship fundraising

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