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Following Fundraising Fellows: Why donor retention should be top of your list

You’ve won their support, but where do you go from here? Head of Business Development at People’s History Museum, Manchester, and Arts Fundraising & Philanthropy Fellow 2019, Sarah Miguel shares lessons learned through cultivating a meaningful donor experience.

Published: 2019 | Resource type: Guide/tools

Case for support illustration

Case for Support (training video)

Laura Greenfield explains the fundraising term ‘case for support’ and why this document is important to your development activities. She provides a step-by-step guide to creating your organisation’s case for support and how to tailor it to meet the needs of your different donors.

Published: November 2014 | Resource type: Guide/tools

Cultivation and stewardship

Cultivation and Stewardship (training video)

In these videos Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets. Cultivation: a process to help identify and look after prospects from initial contact through to making a gift. Stewardship: after people have made a gift it’s crucial that you thank and look ... Read more

Published: August 2014 | Resource type: Guide/tools

Laura Greenfield

The Donor Pyramid (training video)

The Donor Pyramid helps fundraisers plan effective campaigns. Laura Greenfield shares how to apply the giving pyramid to your development campaigns and understand the donor journey.

Published: April 2014 | Resource type: Guide/tools

Getting your donor cultivation event right

This guide provides key points to consider when organising a donor cultivation or stewardship event. From identifying the objectives of the event and who to invite through to targetting your messaging, selecting the most appropriate event host and making the most of your organisation’s unique qualities. The guide includes a useful sample event timeline to help you plan ... Read more

Published: 2015 | Resource type: Guide/tools

Do I need a CRM or a donor database?

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.

Published: 2015 | Resource type: article

How to build meaningful donor relationships and retain long-term support

This case study examines Welsh National Opera’s effective strategy for building and retaining relationships with major long-term donors. Explore and be inspired by WNO’s donor stewardship strategies.

Published: 2015 | Resource type: Case studies

Love Your Donors

Find out the key steps to giving your donors the care that they deserve. In this article Chloe Johnston will talk about the importance of excellent donor care crucial to developing and growing fruitful ties with your funders.  

Published: 2015 | Resource type: article

Developing relationships with donors

This AMA conference 2014 session led by Michelle Wright, Clare Titley and David Byrne, looked at how arts organisations can better address the needs of current and prospective donors. The panel shared their thoughts on the barriers and opportunities open to the sector and how we might work together to overcome address these.

Published: 2014 | Resource type: article

Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can ... Read more

Published: 2014 | Resource type: Research