Cultivation and Stewardship (training video)
Cultivation and Stewardship (training video)
By
Laura Greenfield
SUMMARY
In these videos Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets. Cultivation: a process to help identify and look after prospects from initial contact through to making a gift. Stewardship: after people have made a gift it’s crucial that you thank and look after them.
Part one: Fundraising objectives and targets
— 3 minutes 30 seconds
Part two: Cultivation: the seven steps
— 7 minutes 30 seconds
Part three: Stewardship
— 2 minutes 30 seconds
Part four: Adapting cultivation and stewardship tools
— 4 minutes
Part five: Monitoring and Return on Investment
— 3 minutes
Resource type: Guide/tools | Published: 2016
