Creating affordable, innovative and engaging digital campaigns
Creating affordable, innovative and engaging digital campaigns
By
Rachel Coldicutt
Geraldine Collins
SUMMARY
Discover how to create audience-focused and creative-focused digital campaigns. This resource considers a number of projects, including BBC Radio 3's strategic approach to Twitter and Tumblr, and the Royal Shakespeare Company's myShakespeare project.
It helps to start with a brief, but in order to have a brief you need aims, and in digital projects the aims can be rather wide. Here, though, we are trying to achieve really clear aims, which help to make it much easier.
Resource type: Case studies | Published: 2014
