AMAculturehive

CultureHive > Case Study > Creating affordable, innovative and engaging digital campaigns
12th December 2014 Sara Lock

Creating affordable, innovative and engaging digital campaigns

By: Geraldine Collins, Rachel Coldicutt


Discover how to create audience-focused and creative-focused digital campaigns. This resource considers a number of projects, including BBC Radio 3’s strategic approach to Twitter and Tumblr, and the Royal Shakespeare Company’s myShakespeare project.

It helps to start with a brief, but in order to have a brief you need aims, and in digital projects the aims can be rather wide. Here, though, we are trying to achieve really clear aims, which help to make it much easier.

| Published:2014

Smart tags: project management engagement digital

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin