Converting supporters into 'raving fans'
Converting supporters into 'raving fans'
By
Claire Byers
SUMMARY
This article looks at how the Baltic has increased visitor frequency by making the visitor experience an unrivalled one, aiming to convert those who might be supporters of the museum into ‘raving fans’. Claire Byers explains how technology has played its part but so too has staff training.
Right people, right roles, right support
‘Strengthfinder’ is a programme which ensures that people are working in the right places. There is no point in training the life out of people if they aren’t appropriate to the role. It looks at what people are really good at, using their enthusiasms and what they enjoy doing.
