Beyond content strategy
Beyond content strategy
By
Carol Jones
SUMMARY
The development of Chapter Arts Centre's website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and how the process was integrated into existing operations.
We're a social space that locks audiences into our vision and values. Research confirmed that loyalty to Chapter was not just about repeat attendance behaviour, but a stronger emotional attachment ... This is key when we look at the challenge of moving our social presence from offline to online.
Resource type: Case studies | Published: 2014
