Resources tagged with
Press and PR
Press and PR Issue 40 / October 2010 The times, they are a-changin’ Reading through this month’s issue of JAM, one of the things that I found most fascinating was discovering that the lament for the end of newspapers is older than I thought. In her regular column (on page 4), Heather Maitland writes that ... Read more
Mobile technology
Mobile technology Issue 36 / October 2009 This issue of JAM is all about the dos and don’ts of mobile marketing. Nancy Proctor analyses some of the strengths and weaknesses of three popular mobile marketing platforms (page 6), Marcus Austin guides us through the process of adapting your website for mobile users (page 15) and ... Read more
Communicating online / digitally
Communicating online / digitally Issue 49 / January 2013 Struggling to start this editorial I turned and asked for ideas from my colleagues in the office and while I didn’t expect serious suggestions, one of ‘I’d like a recipe’ possibly has legs. Our recipe for successful online and digital communication should include ingredients such as ... Read more
Mobile marketing
Mobile marketing Issue 46 / May 2012 There have been many changes in the ten years that I’ve been working at the Arts Marketing Association. It was joked to me once (a long time ago) that the first rule of marketing was to ‘stick it on coloured paper’ but among other things we are now ... Read more