Communicating online / digitally

Communicating online / digitally

Issue 49 / January 2013

Struggling to start this editorial I turned and asked for ideas from my colleagues in the office and while I didn’t expect serious suggestions, one of ‘I’d like a recipe’ possibly has legs. Our recipe for successful online and digital communication should include ingredients such as rich and timely content, Digital Identities, information sharing, knowledge, expertise, passion and entertainment. The method would use engagement, interaction and segmentation and be open, co-operative, social and inclusive. In this issue of JAM the experts tell you more about it and the tools they use …

Guest author Dianne Grieg of Culture Sparks writes this issue’s Research round up on page 4 where she looks at what arts organisations in Scotland are doing online to engage their audiences and if it is working. Rosie Clark of Culture24 and Museums at Night has some advice for smaller arts and heritage organisations about free online communication channels on page 6 while on page 8 Michael Spender of Poole Museum Service reveals how they haven’t looked back since their first tweet a few years ago.

On page 10, Abhay Adhikari puts the case for arts organisations to re-define their Digital Identities and Ade Mills of De La Warr Pavilion writes about how they engage with and market to their audiences using online and social media (page 15). AMA team members Jane Richardson and Cath Hume write up this issue’s middle pages to share fresh ideas at the AMA and remind you to have a try of CulturePro.

Emma McLean of Royal Museums Greenwich shares the online tools that she couldn’t do without (page 18) and Jamie Wooldridge from Live at LICA discusses getting their best online engagement results when offering rich and timely content (page 20).

Ex AMA colleague and JAM editor; Andrea Perseu from English Touring Opera shares his Top Ten favourite online social brands with us on page 22, AMA Digital Content Manager Taras Young reveals his path to working at the AMA in Spotlight on page 3 and Jo Healy from the Photographers’ Gallery has just a minute to tell us about herself on page 17.

Any thoughts, comments or suggestions for JAM? Please email the Editor.

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