Resources tagged with
Profound change for the media landscape
Profound changes in the media landscape An overview of how to engage appropriately with digital and social media, using the five Cs of Choice, Context, Control, Communication and Communities as guiding principals. Learn how to become part of your audience’s online journey, not just a final destination, creating communications threads that will keep pulling customers ... Read more
Planning a successful press and media strategy as part of your arts marketing1
Planning a successful press and media strategy as part of your arts marketing Anna Vinegrad offers some hints and tips on how arts marketers and arts organisations can create a successful press and media strategy as part of their arts marketing campaigns. This article was first published in JAM (issue 40 / October 2010). Article ... Read more
Marketing on a shoestring
Marketing on a shoestring Issue 16 / January 2005 What are the secrets of marketing without a huge marketing budget? This issue of JAM aims to inspire and offer some suggestions as to how marketing on a shoestring can be done. After all, we work in the arts – there’s a whole world of creativity out there. ... Read more
Strategic marketing
Strategic marketing Issue 14 / July 2004 Big, clever and funny (?) As a devoted enthusiast for the notions of strategy, strategic marketing and strategic marketing planning, I often wonder why these ideas grab me so. It’s not because I’m an intrinsically sad person who needs to ‘get a life’. Honest. Rather there are three qualities ... Read more
Quick guide: vision & mission
A quick and simple toolkit to help you develop powerful vision and mission statements for your organisation. Based on training designed by Mel Larsen for the AMA’s Small Scale Development Programme.
SMART objectives
It covers: Setting objectives that are informed by your vision and mission. Using SMART objectives to establish specific marketing targets. Clear objectives that can be monitored, evaluated and that are achievable. Quantitative vs qualitative objectives.
Storytelling
Storytelling Issue 65 / Winter 2017 Once upon a time ... Storytelling is the social and cultural activity of sharing stories and in this issue of JAM we explore how storytelling is being used in marketing and fundraising across the sector to connect arts, heritage and cultural organisations with their audiences and supporters. Adam Thurman opens ... Read more