Digital Heritage Lab

Resources tagged with Increasing Engagement & Income



Effective fundraising strategy

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set … Read more

Digital skills for fundraising

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and … Read more

eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; … Read more

Georgia Rivers: Marketing beyond your core audience

How do you sell a product few people have heard of, many don’t think they need, and that costs a lot? What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales … Read more

The Royal Academy of Dance membership scheme

The Royal Academy of Dance membership scheme The Royal Academy of Dance (RAD) is an international dance education and training organisation. At its core the Royal Academy of Dance is a membership organisation and its members are at the heart of the RAD’s operations. This article considers what ‘membership’ means in the wider context and ... Read more

The challenges of running a large membership scheme

The challenges of running a large membership scheme Sarah Chambers takes a look at the challenges of providing a tailored membership approach at the National Theatre. This article was first published in JAM (issue 42 / April 2011). Article snippet Even with the increased effort to provide a segmented approach to our members, we recognise ... Read more

Reconciling segmentation with diversity

Reconciling segmentation with diversity There was a time when the word ‘segmentation’ used to feel a bit too close to ‘segregation’, but we know nowadays that targeting can mean better communication, service, representation — and less marketing spend. So much for the ideal but as a practice, segmentation brings challenges.  This article was first published ... Read more

Working together

Working together Issue 70 / Spring 2018 Working towards shared outcomes As we wrap up and review the pilot of Shared Ambition — Fundraising and Marketing Together, we’re taking the opportunity to explore that very topic in this issue of JAM. How many of us can say, hand on heart, that our organisations are perfectly ... Read more

Ten tips to bring fundraising and marketing closer together

Ten tips to bring fundraising and marketing closer together In this podcast Sian Dudley, Head of Marketing and Communications at Cast in Doncaster, shares her ten tips to making your marketing and fundraising teams have a more shared ambition. Ten tips to bring fundraising and marketing closer together — 3 minutes 30 seconds It covers: Ten ... Read more