In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.
Resources tagged with Increasing Engagement & Income
The Spring 2022 edition of Now, New and Next from Arts Fundraising & Philanthropy explores fundraising philanthropy and the environmental agenda. Trends, statistics and expertise for arts, heritage and cultural fundraisers.
This fascinating short essay by the Creative Director and Producer Alex O’Toole explores the renewal of domestic creativity as a powerful radical act. It was commissioned by LeftCoast, Arts Council England’s Creative People and Places project for Blackpool and Fleetwood following conversations about their Inside Out programme using hyper local culture and creativity to empower … Read more
Faye Edwards, Cause4 Programmes Associate asks who really benefits when heritage sites become filming locations? Full of advice and tips about how this income stream fits into a wider income generation plan.
In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.
How online events had a positive impact on audience engagement and donations for a small heritage organisation
This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.
Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.
Freelance writer Chloe Green explains how QR codes and the rise of ‘scan to give’ campaigns have given charities new, convenient ways to fundraise and promote their cause.
Research from the Chartered Institute of Fundraising’s Cultural Sector Network, RAISE: Arts, Culture & Heritage, The University of Sheffield’s Management School and the University of Kent highlights how arts and cultural fundraisers were impacted by and managed the Covid-19 pandemic in 2020.
Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.