Digital Heritage Lab

Resources tagged with Increasing Engagement & Income



Telling your story effectively — the Case for Support

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for … Read more

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.

Reaching new audiences: British Museum Manga

The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.

Getting started with CRM — how to develop an effective CRM strategy

CRM — customer relationship management — is not just about using a CRM system it’s about building and creating meaningful relationships with your visitors and audiences. In this online masterclass Helen Dunnett and Edward Appleyard provide practical insight into how a CRM strategy can work for a small to medium sized heritage organisation and the … Read more

The impact of Covid-19 on fundraising, marketing and audience development

This paper by Arts Fundraising & Philanthropy summarises research undertaken since March 2020 on the impact of Covid-19 on the Fundraising, Marketing and Audience Development strategies of Arts, Culture and Heritage organisations. It aims to bring together research into one place to support teams developing new strategies.

Now, New and Next for cultural fundraisers. What next?

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.

Reopening museums and attractions

This Playbook by Cuseum is the culmination of hundreds of hours of research, real-world experience, and conversations with museum professionals around the world.

Webinar: Membership predictions, priorities and problem-solving

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps … Read more