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Impact Matrix

Impact Matrix This training video will explain how the Impact Matrix can help you select from different ideas, prioritise next steps or choose future direction. Impact Matrix — 3 minutes 30 seconds It covers: Explains in detail what an Impact Matrix is and how it can be used to identify the impact of activities. How to ... Read more
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Brand

Brand Issue 62 / Spring 2016 A refreshing change To celebrate the AMA’s recent brand refresh and the launch of our new website, this first full-colour issue of JAM looks at branding and the impact brand can have on loyalty, income and fundraising. Robert Jones from creative consultancy Wolff Olins considers the challenges of brand loyalty and reflects on how arts organisations can approach brand-building. Challenging ... Read more
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Diversity

Diversity Issue 60 / November 2015 Diversity – where we are now In this issue of JAM we look at the different ways in which arts and cultural organisations are meeting the needs and engaging with diverse audiences and visitors. Jo Verrent from Unlimited opens the debate by considering how increasing access to the arts ... Read more
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Communication strategy

Communication strategy Issue 35 / July 2009 How do you make sure you are making the right strategic decisions before you start communicating with your audience or visitors? In this issue, both Heather Maitland in her research round-up (page 4) and Robert Jones in his feature (page 6) suggest that we start by making an ... Read more
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Resilience

Resilience Issue 61 / February 2016 The road to resilience We keep hearing the term 'resilience' being used throughout the arts and cultural sector but what do we mean by resilience? How can an organisation become and remain resilient? And what role can marketers take to support this? In this issue of JAM we aim to ... Read more