Resources tagged with

Qualitative research

Qualitative research Issue 33 / January 2009 As you will discover in this issue of JAM, there is some great work happening in the arts sector that we hope will inspire you to reflect on the potential contribution of qualitative research to every area of your business. In the first feature, Lisa Baxter explores three ... Read more

Engaging diversity

Engaging diversity Issue 31 / July 2008 With Hardish Virk as guest editor, this issue of JAM explores the theme of cultural diversity and audience development with a focus on the changing cultural demographics and the impact of immigration in recent times. Inside this issue, Naz Koser from Ulfah Arts (page 9) explains how she ... Read more

Understanding audiences

Understanding audiences Issue 47 / August 2012 Peace, love and understanding This August 2012 issue of JAM focuses on understanding audiences. Consultant, author and trainer; Heather Maitland reviews advice on doing research that your colleagues will actually read in Research Round up on page 4. James Doeser of Arts Council England delves into refreshed Arts ... Read more

Digital – how it is affecting audiences

Digital - how it is affecting audiences Issue 58 / April 2015 Having first appeared in the 'A day in the life' column in the July 2002 issue of JAM, which was also around 'digital' exploring the subject of e-marketing, Helen Bolt says farewell to her role as editor of JAM in this April issue. ... Read more

Herd: changing behaviour

Discussion of Mark Earls’s keynote on his book Herd: how to change mass behaviour by harnessing our true nature.

Using qualitative research to inform a segmentation system

Using qualitative research to inform a segmentation system Gaining key insights from combining qualitative and quantitative research techniques at the Edinburgh International Film Festival. This article was first published in JAM (issue 33 / January 2009). Article snippet The risk-taking segments saw more films and booked further in advance than their more cautious counterparts. By combining ... Read more