AMA Conference 2020

Engaging diversity

Engaging diversity

Issue 31 / July 2008

With Hardish Virk as guest editor, this issue of JAM explores the theme of cultural diversity and audience development with a focus on the changing cultural demographics and the impact of immigration in recent times.
Inside this issue, Naz Koser from Ulfah Arts (page 9) explains how she is growing a Muslim audience; Shabnam Shabazi from Pan Intercultural Arts investigates the role of identity and modern day politics on the work that they do with young people (page 18);
Mel Larsen looks at target marketing (page 16); and Robert Gray highlights the potential growth of new audiences from new communities (page 10).
We also have our regular features including research round-up by Heather Maitland that looks into the impact of recent immigration trends (page 4).
Any thoughts, comments or suggestions for JAM? Please email the Editor.