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2nd November 2012 Sara Lock

Herd: changing behaviour

By: Mark Earls

Discussion of Mark Earls’s keynote on his book Herd: how to change mass behaviour by harnessing our true nature. 

This session was a chance for delegates to ask questions of Mark Earls following
on from his keynote presentation, and to make their own points in developing the topic.

| Published:2012

Smart tags: word of mouth behaviour