Surprise me – digital heritage lab

Surprise me!

This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.

Resources

Laptop open with a person holding a bank card to input card details for online payment
Image by Negative Space courtesy of Pexels.
webinar

eCommerce: Getting started

Telling your story effectively — the Case for Support
Photo by Clem Onojeghuo on Unsplash.
webinar

Telling your story effectively — the Case for Support

How a very small museum is using digital to tell its big story
Image courtesy of Richard Jefferies Museum ©
case-study

How a very small museum is using digital to tell its big story

Opened laptop with digital stats on the screen.
Photo by Path Digital on Unsplash.
webinar

Analytics — how to present your digital stats effectively

Working with digitised collections — shaping stories
Image courtesy of Big Pit National Coal Museum © National Museum Wales
webinar

Working with digitised collections — shaping stories

Smart phone with social media icons
Photo by Rami Al-zayat on Unsplash.
webinar

How to plan a successful social media campaign

black and brown typewriter
Photo by Andrew Seaman on Unsplash.
webinar

How to tell your organisation’s story if you don’t have a collection

Image of a steam train No. 46203.
Image courtesy of Princess Royal Class Locomotive Trust ©
case-study

Using digital collections to educate, inform and motivate

Potter working on a pottery wheel.
Image courtesy of Jewish Museum London © Nam Tran, potter in residence, on the pottery wheel during Shaping Ceramics exhibition, 2017.
webinar

Working with digitised collections — the raw material

Two sets of hands both holding tablets showing data graphs
 
guide-toolkit

Google Analytics for beginners

A man opens a large case in a darkened store room
© Wessex Archaeology
guide-toolkit

A guide to running digital heritage wellbeing projects

Aerial shot of people walking around a paved public space
Photo by Timon Studler on Unsplash.
webinar

Segmenting your online audiences to improve digital effectiveness

Open sign hanging in a tree
Photo by James Lee on Unsplash.
webinar

Using digital to support your in-person learning offer after reopening

Hereford Cathedral welcoming visitors to Heritage Open Days 2020.
Hereford Cathedral welcoming visitors to Heritage Open Days 2020. ©Hereford Cathedral.
case-study

Digital audience engagement during a heritage project … and a pandemic

Website usability and writing for the web
Photo by Kat Stokes on Unsplash.
webinar

Website usability and writing for the web

Image of bowl with We will not have home rule written at the bottom.
We will not have home rule bowl. From the ‘Dividing Ireland’ exhibition. Image courtesy of Tower Museum ©
case-study

Revealing hidden collections through digital engagement

Using data to inform your fundraising
Photo by Carlos Muza on Unsplash.
webinar

Using data to inform your fundraising

Two volunteers pour over a manuscript at The Courtauld
Courtesy the author via The Courtauld
case-study

Case study: The Courtauld’s digitisation volunteer project

Computer screen with website stats and graphs.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
webinar

Analytics — using data to plan content and engage audiences

Hand holding a digital tablet.
Image by Pixabay courtesy of Pexels.
webinar

Broadening your Online Engagement

Band playing on a stage in a church.
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
case-study

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

Person sitting in a theatre auditorium with laptop open
© AMA Digital Marketing Day 2019. Photo Lewis Roden.
webinar

Digital Audience Development

How to build a WordPress website
Photo by Stephen Phillips on Unsplash.
webinar

How to build a WordPress website

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.