Fragile to flourishing: museum operating models in an uncertain world
Fragile to flourishing: museum operating models in an uncertain world
As we navigate an increasingly volatile and uncertain world traditional operating models are becoming increasingly difficult to maintain. This report commissioned by Association of Independent Museums (AIM) and jointly supported by Arts Council England and DCMS helps museums adopt a growth mindset and move from reactive firefighting toward game-changing influence.
The overarching aim of this research is to gain a better understanding of the operating models of independent museums of different sizes and structures and identify what, if anything, sustainable museums have in common. Commissioned by AIM and jointly supported by ACE and DCMS, the research has focused on independent accredited museum operating models to explore the range of factors that museums doing relatively well might share. In order to address these aims four questions have guided the development of the research:
› What indicators are there in the present that museums can exploit future opportunities?
› What are the characteristics of a future thriving museum likely to be?
› How can independent museums and trusts develop business models that are future ready?
› How might an enabling environment be developed for museums to flourish in future?
The research has investigated whether it is possible to identify distinguishing features, or combinations of features, which appear to correlate most frequently with flourishing museums. The findings are intended to enable museums to examine their operating models in the light of what works for others, recognising that one size will not fit all. It is also anticipated that the research will aid funders and other decision makers to understand where museums might have opportunities to become more sustainable and how they might be supported.
Summary of findings
1. Traditional operating models for museums are increasingly difficult to sustain and are no longer fit for purpose.
2. There is evidence in the sector of museums that are developing flourishing characteristics including adopting growth mindsets, systemic thinking, community engagement and re-purposing their assets to generate commercial income.
3. Given the ongoing complexities of the operating context for museums it would be unrealistic to suggest a museum can be completely future proof. Museums are encouraged to think in terms of future readiness instead, and to move to a place of preparedness for what might come in the years ahead.
4. A flourishing continuum is identified covering characteristics from fragility to flourishing. It is intended to provide prompts for discussion and it is recognised that a museum might have functions that are at different stages across the continuum.
5. A range of enabling factors to support museums in the future is identified including policy alignment, diverse funding models, digital skills development, and strong inter/transdisciplinary networks.
6. Museums need to build on existing assets, adapt operating models, enhance financial skills, and embrace social enterprise and partnerships to flourish.
Download Fragile to flourishing: museum operating models in an uncertain world (PDF)
In this webinar recording, the researchers take us through the key findings of the research to identify the characteristics of flourishing institutions and the diagnostic framework allowing museums to assess your current status—from ‘fragile’ to ‘flourishing’. You’ll also hear how you can apply the accompanying toolkit to your own museum to reflect, test new ideas and discuss future approaches.
Download Fragile to Flourishing Case Studies (PDF)
Download Fragile to Flourishing Toolkit (PDF)
The research, case studies and toolkit were compiled by Alchemy Research and Consultancy; Anna Dinnen, Dawn Langley, Andrea Nixon, Susan Royce and Keith Arrowsmith (ProArts+)
