Developing digital marketing tactics for young people

In the rapidly changing field of social media and social networks, it's important to keep up to date with how people are using these platforms and what is most relevant to each market. This article outlines how and why people use digital technologies, with a particular focus on young people. It demonstrates how marketers need to develop their digital marketing strategies in line with how interactive media is used. A wide range of tools including social networking sites, podcasts and vodcasts are discussed.