Webinar: Developing drama audiences

SUMMARY

Indigo Associate Director Kerry Radden is joined by Curve Theatre's Claire Ward and the National Theatre's Kiri Grant to share insights from the research conducted for Theatre Nation Partnerships on drama attenders and non-attenders. An Indigo webinar.

Commissioned by the National Theatre, in collaboration with Theatre Nation Partnerships and primarily led by Curve Theatre, Indigo carried out sector-wide research to understand what makes drama audiences tick and to develop the Developing Drama Audiences Toolkit for marketers and programmers.

In this webinar, Indigo Associate Director Kerry Radden DipM CMRS is joined by Kiri Grant from National Theatre and Claire Ward from Curve Theatre to offer you a deeper understanding of the trends and motivations of drama attendance in the industry - plus a look at the toolkit in action.

Viewing time: 59 mins 21 seconds