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Illuminate sign: This is the sign you have been looking for

Out and about with Lewis Roden: signage

Lewis Roden, the Arts Marketing Association‘s (AMA) Member Community Manager, set himself the task of seeing 100 live shows in a year. In the second of a series following his progress, Lewis gives us his observations on what makes signage successful.


Published: 2023 | Resource type: Article

How theatre can rebuild in a way that centres innovation, inclusivity and collaboration

Kwame Kwei-Armah, Artistic Director of the Young Vic, London, joins Andrew Recinos, President, Tessitura Network for a conversation about the responsibility of theatres to address systemic inequities head-on. He also discusses his own experiences as a Black man in both the United States and the UK, and the risks of thinking we’ve won a battle ... Read more


Published: 2023 | Resource type: Webinars and films

Out and about with Lewis Roden: theatre programmes

Lewis Roden, the Arts Marketing Association’s (AMA) Senior Member Engagement Officer, set himself the task of seeing 100 live shows in a year. In the first of a series following his progress, Lewis gives us his observations on what makes the perfect theatre programme.


Published: 2023 | Resource type: Article

National Theatre Wales logo

Theatre powers connection: a new brand and website for National Theatre Wales

Tabitha Milne and Rhian Hughes share the development of new brand positioning and website for National Theatre Wales (NTW). They open up the process of change as NTW re-examined its vision, values and direction under the artistic leadership of Lorne Campbell.


Published: 2023 | Resource type: Case studies

A canal meets the sea. Houses line the canal bank with several cars parked outside. A large moon is in the sky and a Big Wheel amusement ride is in the distance.

Ideas Test: theatre for young people, by young people

A Creative People and Places case study for AMAculturehive. Ideas Test takes us through how they worked collaboratively to co-create theatre that prioritised young people’s voices.


Published: 2021 | Resource type: Case studies

Group of balloons with smiley faces

Engaging new audiences and building resilience during a pandemic

Arts Fundraising & Philanthropy Fellow and Back to Ours Producer Nesta Nelson takes a deep dive into how they’ve started engaging new and exiting audiences digitally throughout the Coronavirus pandemic.


Published: 2020 | Resource type: Research

Audience in Barbican Auditorium

Arts Advocacy Toolkit: Make your voice heard

Ticketsolve with representatives from a variety of arts venues across the UK, Scotland, Wales and Northern Ireland are producing a series of  Recovery Toolkits to support the industry and to come up with realistic solutions to the problems facing it as a result of  Covid-19. The first toolkit tackles advocacy and includes wide-ranging advice, tips, ideas and ... Read more


Published: 2020 | Resource type: Guide/tools

A paper cubes printed logos of social networks and online messengers, such as Facebook, Instagram, YouTube, etc

Webinar: How to Improve your Engagement on Social Media

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre


Published: 2020 | Resource type: Article

Digital Lab. Almeida Theatre. Blog 2. Polling – quick wins and other feedback.

The second blog by Aaron McGregor, Marketing Manager (CRM & Digital) at Almeida Theatre as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. Forced Entertainment. Ask the Audience.

The first blog by Alice Dale, Marketing and Communications Manager at Forced Entertainment as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Accessing Access

Paul O’Donnell is a solo theatre maker and over the past year, has been using Talking Birds‘ accessibility tool The Difference Engine to deliver captioning and audio description on every performance of the UK tour of his show We’ve Got Each Other. With funding from Arts Council England, he has created a resource pack for ... Read more


Published: 2020 | Resource type: Guide/tools

MAYK: Touring international participatory performances to areas of low engagement

An in-depth look at new approaches to touring participatory international performance in England.


Published: 2019 | Resource type: Case studies

Behind the Scenes: Our Space, Theatre Royal Plymouth. Blog 3 – Clive Rowe

A behind the scenes look at Theatre Royal Plymouth‘s Our Space project from three different perspectives. In  Blog 3 Big Issue vendor, member of Project X and Our Space Steering Committee member, Clive Rowe, tells us his story.


Published: 2019 | Resource type: Article

Behind the Scenes: Our Space, Theatre Royal Plymouth. Blog 2 – Lee Hart

A behind the scenes look at Theatre Royal Plymouth‘s Our Space project from three different perspectives. In  Blog 2 the project X Lead Practitioner and Director Lee Hart takes us through working with participants to become more performance focussed and creating shows.


Published: 2019 | Resource type: Article

A large group of seated people in a theatre rehearsal space

Behind the Scenes: Our Space, Theatre Royal Plymouth. Blog 1 – Sara Baldwin

A behind the scenes look at Theatre Royal Plymouth‘s Our Space project from three different perspectives: Engagement Manager, practitioner, participant. In the first of three blogs Sara Baldwin, Engagement Manager for the theatre takes us through how the programme started, how it’s evolving to meet the needs of the community and the impact it’s having ... Read more


Published: 2019 | Resource type: Article

Two figures seen from the back, one in a wheelchair giving each other a high five.

Putting inclusivity front and centre

Holly Gladwell, General Manager, Rifco Theatre Company charts the journey of Dishoom! by Gurpreet Kaur Bhatti, a play that tells the story of a boy with a disability, from concept to stage.


Published: 2019 | Resource type: Case studies

Wild, by Motionhouse at Brighton Festival. (Without Walls Commission)

OutdoorArts UK

Can you tell our readers a bit about what you do?   OutdoorArtsUK is a national membership and strategic organisation that aims to bring together the many diverse parts of the Outdoor Arts sector.   OutdoorArtsUK celebrates the wonderful work, amazing talent and tremendous achievements of the brilliant individuals, companies and organisations working in this most accessible of art ... Read more


Published: 2019 | Resource type: Article

Ideas Test: the use of non-traditional art spaces to increase community engagement

A Creative People and Places case study for CultureHive. Ideas Test is a Creative People and Places funded project that aims to increase opportunities for people in Swale & Medway to take part in arts and creative activity in ways they choose.


Published: 2019 | Resource type: Case studies

The DNA of Brand – Shakespeare’s Globe

Successful brands articulate a clear promise and deliver on that promise through every gesture, each and every time someone comes into contact. A successful brand can never be ‘landed’ from above. Organisation-wide consultation and creative discussion is essential. Morris Hargreaves McIntyre take us through their work on the re-brand of Shakespeare’s Globe.


Published: 2019 | Resource type: Research

How I cope logo

How I Cope – Cara Lee

Theatre writer Cara Lee shares her journey as part of our blog series How I Cope. How I Cope  is an on-going blog series where colleagues from across the sector – and at different stages of their career – share their experiences of self-care and wellbeing.          


Published: 2019 | Resource type: Article