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A crowd of colourful blobs in the shape of a crowd of people.

Shared Audience Experience Report 23/24: Headline findings

Indigo CEO Katy Raines shares the headline findings from the first six months of data collection through the Indigo Share Audience Experience surveys.


Published: 2024 | Resource type: Research

A spoon balances on a small calculator. A pile of coins rests in the spoon and a potato on the handle.

Impact of the cost-of-living crisis

Findings from The Audience Agency‘s Cultural Participation Monitor paint a predictably concerning picture of how people expect the cost-of-living crisis to affect their in-person cultural attendance.


Published: 2022 | Resource type: Research

A lightbulb gives off a warm yellow glow

Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

A smiling woman with arms out stretched is covered by falling strips of coloured paper

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in ... Read more


Published: 2021 | Resource type: Research

A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, January 2021

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Culture Restart: second wave of findings, November 2020

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more


Published: 2020 | Resource type: Research

A group of excited children surround a bright blue elephant puppet

Family audiences: welcoming back after Covid-19

The Family Arts Campaign and Indigo have worked together to look at how families feel about returning to live events after Covid-19. Many family audiences have much in common with other regular culture-goers. However, there are a few significant areas where they differ significantly and which might hold some clues for venues, producing organisations and ... Read more


Published: 2020 | Resource type: Research

Culture Restart: first wave of results

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more


Published: 2020 | Resource type: Research

Toddler wearing a face mask watching movie in the cinema.

After the Interval: Act 2

Katy Raines, Indigo takes us through the second wave of findings from their national research on audience views on missing cultural events, booking tickets during lockdown, returning to live cultural events with social distancing, and experiencing culture in different formats.  Includes full, downloadable report, summary of findings and link to interactive dashboard.


Published: 2020 | Resource type: Research

After the Interval: National Audience Research

Katy Raines, Indigo takes us through the first waves of findings from their national research on audience views to returning to live cultural events, booking tickets now and in the future and missing out on events during lockdown. Includes full, downloadable report, summary of findings and link to interactive dashboard.


Published: 2020 | Resource type: Research

Taking an audience snapshot #ADA

The second blog by Kim Watson, Digital Marketing Manager, Royal Philharmonic Orchestra  as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Black Men Walking: report on the findings of a large tour of new Black British work

A report on the findings from Eclipse‘s largest tour of new Black British work to date. This report was illustrated by Cressida Djambov and is a condensed summary of an audience engagement review conducted by Indigo, based on the data they gathered across the 14 week tour of Black Men Walking between February to April 2018.


Published: 2020 | Resource type: Research

What do we really know about our audiences? #ADA

The first blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Who’s coming? Respectful audience surveying toolkit

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.


Published: 2019 | Resource type: Guide/tools

How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.


Published: 2019 | Resource type: article

Outdoor Arts Audience Report

Outdoor Arts Audience Report 2018

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK


Published: 2018 | Resource type: Research

Photo Museums Audience Report cover

Museums Audience Report 2018

What Audience Finder says about audiences for Museums. One of a series of reports by The Audience Agency. 


Published: 2018 | Resource type: Research

Back of a man's head and shoulders looking at a board full of information, drawings and scribbles

How to use research to inform marketing campaigns

Leo Sharrock looked at what information is readily available for arts organisations to help them segment their audiences, visitors and participants according to their lifestyles and attitudes. Many factors influence consumer behaviour and this AMA conference session explored how we should take these into account to inform planning and to improve the relevance of our marketing communications. (This conference session was first published in the conference report for AMA conference 2008).


Published: 2018 | Resource type: Article