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Large lightbulb emitting golden light surrounded by out of focus circles of various shades of yellow, gold, tan and red

Culture Restart: second wave of findings, November 2020

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more


Published: 2020 | Resource type: Research

Covid-19 Cultural Participation Monitor: December 2020

This report from The Audience Agency shares findings from a nationwide survey on the public’s views about participating in creative and cultural activities through the pandemic. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.


Published: 2020 | Resource type: Research

A group of excited children surround a bright blue elephant puppet

Family audiences: welcoming back after Covid-19

The Family Arts Campaign and Indigo have worked together to look at how families feel about returning to live events after Covid-19. Many family audiences have much in common with other regular culture-goers. However, there are a few significant areas where they differ significantly and which might hold some clues for venues, producing organisations and ... Read more


Published: 2020 | Resource type: Research

Large lightbulb emitting golden light surrounded by out of focus circles of various shades of yellow, gold, tan and red

Culture Restart: first wave of results

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more


Published: 2020 | Resource type: Research

Members of an audience standing and looking forward

My essential reads: understanding audiences

When we think about audience research, are we hoping to engage people who are new to the arts, deepen the experience of those who already attend, or demonstrate the cultural value of live arts events? Stephanie Pitts shares four recommended reads to help deepen your understanding of audiences and audience research.


Published: 2020 | Resource type: Essential reads

Toddler wearing a face mask watching movie in the cinema.

After the Interval: Act 2

Katy Raines, Indigo takes us through the second wave of findings from their national research on audience views on missing cultural events, booking tickets during lockdown, returning to live cultural events with social distancing, and experiencing culture in different formats.  Includes full, downloadable report, summary of findings and link to interactive dashboard.


Published: 2020 | Resource type: Research

After the Interval: National Audience Research

Katy Raines, Indigo takes us through the first waves of findings from their national research on audience views to returning to live cultural events, booking tickets now and in the future and missing out on events during lockdown. Includes full, downloadable report, summary of findings and link to interactive dashboard.


Published: 2020 | Resource type: Research

Taking an audience snapshot #ADA

The second blog by Kim Watson, Digital Marketing Manager, Royal Philharmonic Orchestra  as part of her Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Black Men Walking: report on the findings of a large tour of new Black British work

A report on the findings from Eclipse‘s largest tour of new Black British work to date. This report was illustrated by Cressida Djambov and is a condensed summary of an audience engagement review conducted by Indigo, based on the data they gathered across the 14 week tour of Black Men Walking between February to April 2018.


Published: 2020 | Resource type: Research

What do we really know about our audiences? #ADA

The first blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 


Published: 2020 | Resource type: Article

Who’s coming? Respectful audience surveying toolkit

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.


Published: 2019 | Resource type: Guide/tools

How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.


Published: 2019 | Resource type: article

Photo Museums Audience Report cover

Museums Audience Report 2018

What Audience Finder says about audiences for Museums. One of a series of reports by The Audience Agency. 


Published: 2018 | Resource type: Research

Outdoor Arts Audience Report

Outdoor Arts Audience Report 2018

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK


Published: 2018 | Resource type: Research

Effective Audience Development Planning

The Audience Agency supports you through Audience Development Planning with this downloadable guide.


Published: 2017 | Resource type: Guide/tools

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Power Up

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.


Published: 2017 | Resource type: Case studies

Shared Decision-Making

Tips, tools and case studies from Creative People and Places projects.


Published: 2017 | Resource type: Guide/tools

People looking at an art exhibition

Taking out the guesswork: a guide to using research to build arts audiences

This publication by Bob Harlow, published by The Wallace Foundation, provides guidelines to help you design and manage your own audience research. It explores how research can help you learn about potential audiences, create more effective promotional materials and track progress towards your audience-building goals.


Published: 2017 | Resource type: Guide/tools

National Visual Arts Audience benchmarking

An overview of the research undertaken into audiences for visual arts through the National Visual Arts (NVA) cluster in Audience Finder, including recommendations for actionable insight.


Published: 2015 | Resource type: Research

When Should I Use Focus Groups?

Lisa Baxter from The Experience Business explains when it’s best to use focus groups as a method for collecting audience research.


Published: 2012 | Resource type: Guide/tools