What are audiences buying into with their time, money and attention when they engage with your organisation? Lisa Baxter, Founder of The Experience Business asks us how far down the line we are in becoming an audience-centred, experientially focussed organisation?

Indigo CEO Katy Raines shares the headline findings from the first six months of data collection through the Indigo Share Audience Experience surveys.

Findings from The Audience Agency‘s Cultural Participation Monitor paint a predictably concerning picture of how people expect the cost-of-living crisis to affect their in-person cultural attendance.

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in ... Read more

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more

The Family Arts Campaign and Indigo have worked together to look at how families feel about returning to live events after Covid-19. Many family audiences have much in common with other regular culture-goers. However, there are a few significant areas where they differ significantly and which might hold some clues for venues, producing organisations and ... Read more

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more

Katy Raines, Indigo takes us through the second wave of findings from their national research on audience views on missing cultural events, booking tickets during lockdown, returning to live cultural events with social distancing, and experiencing culture in different formats.  Includes full, downloadable report, summary of findings and link to interactive dashboard.

Katy Raines, Indigo takes us through the first waves of findings from their national research on audience views to returning to live cultural events, booking tickets now and in the future and missing out on events during lockdown. Includes full, downloadable report, summary of findings and link to interactive dashboard.

The second blog by Kim Watson, Digital Marketing Manager, Royal Philharmonic Orchestra  as part of her Fellowship at the Audience Diversity Academy 

A report on the findings from Eclipse‘s largest tour of new Black British work to date. This report was illustrated by Cressida Djambov and is a condensed summary of an audience engagement review conducted by Indigo, based on the data they gathered across the 14 week tour of Black Men Walking between February to April 2018.

The first blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK

What Audience Finder says about audiences for Museums. One of a series of reports by The Audience Agency.