Shared Ambition is built to support small organisations applying or reapplying for NPO status by developing how they talk about audiences and income generation in their applications.

The programme is spread across five half day sessions, that focus on essential topics:

• Cause and Brand
• Understanding audiences
• Income generation
• Building audiences
• Communications

Below you can explore a selection of curated resources that supplement the sessions undertaken within the programme.

Please note: Whilst this programme has a focus on small organisations, these resources are suitable for anyone looking to improve their marketing and fundraising activity.

Shared Ambition is delivered by AMA in partnership with Arts Fundraising & Philanthropy, and is subsidised by Arts Council England.

Cause and Brand

These resources explore how to articulate your Cause and Brand more effectively.

Understanding audiences

These resources explore ways to get to know your audiences better.

Income generation

These resources explore how you can develop and diversify your income streams.

Building audiences

These resources explore how to develop strategies to reach your target audiences.

Communications

These resources explore how to effectively communicate with your audiences and stakeholders.

In partnership with:

Subsidised by: