What does the landscape of museum and gallery attenders look like in 2026? The first Indigo Share Benchmark for Museums and Galleries draws on almost 6,000 visitor responses to build a picture of what these visitors expect, need and value.
Publication closures, AI, funding and budget cut are the top concerns for arts sector PRs in 2026. Communications agency Mobius Industries draws key insights from its annual State of the Arts PR Survey that takes the temperature of arts PR across the UK.
Marketing consultant Christina Lister identifies five critical audience trends reshaping arts and heritage marketing in 2026. Drawing on extensive sector research and frontline experience, she explores how audiences are booking, engaging, and making decisions differently – and what marketers must do to adapt and thrive.
Sarah Bagg, founder of ReWork Consulting, brings a unique vantage point to sector challenges, working across attractions, arts venues and heritage sites to reshape their digital and operational strategies. Known for her ability to translate between technology providers and cultural organisations, Sarah offers both strategic clarity and practical wisdom. In this thoughtful analysis drawn from … Read more
Cultural strategies are important elements in how local authorities engage with and support the role of culture and make connections with social, economic, environmental and health and wellbeing outcomes. This report looks at how cultural strategy documents are created, updated and shared and suggests changes in the practice of commissioning and creating cultural strategies. A … Read more
We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.
Oliver Mantell, Director of Evidence & Insight, The Audience Agency takes us through some new and exclusive insights on audience trends and the digital habits of different audience groups. Insight from The Audience Agency’s Cultural Participation Monitor.
Well, making a prediction isn’t about getting it right or wrong it’s simply about evoking some thought and conversation. With that in mind we’ve pulled together some of our favourite podcast episodes full of predictions of the marketing trends in store for 2024.
Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.
The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future. … Read more