Podcast Corner: marketing trends and predictions for 2024

SUMMARY

Well, making a prediction isn't about getting it right or wrong it's simply about evoking some thought and conversation. With that in mind we've pulled together some of our favourite podcast episodes full of predictions of the marketing trends in store for 2024.

The Digital Marketing Podcast: Social Media Trends with Elina Vilk

digital marketing podcast

An advert free, weekly digital marketing podcast with listeners in over 180 countries worldwide.

The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Produced by Target Internet and hosted by Digital Marketing and E-commerce expert, Ciaran Rogers and award-winning author, speaker and friend of Culturehive, Daniel Rowles. Find out more at TargetInternet.com

Head for this episode: Latest trends in social media with Elina Vilk, Chief Marketing Officer at Hootsuite.

And lots of recommendations to get the best out of your 2024 marketing efforts here: New Year's resolutions for marketers in 2024.

Digital Marketing Institute: 2024 Trends in Digital Marketing

Ahead of the game podcast

Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.

Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free.

6 experts discuss what they see as the key things to look out for during 2024 in digital marketing. AI is the main focus, but they look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE). Stay tuned to the end to get each of their top tips for diving straight into 2024.

Head for this episode: 2024 Trends in Digital Marketing.

Marketing Against the Grain: 10 AI Predictions that will Completely Change Life in 2024

Marketing Against the grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. Expect a fast-talking look at new methods, with unfiltered examination of successful fresh ideas.

2024 is the year everybody realises that being an early adopter is the way.

Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.

Head for this episode: 10 AI Predictions that will Completely Change Life in 2024

Marketing Made Simple: 5 Minute Marketing Challenge - Cast a Vision of Success in 2024

Marketing Made Simple

Many businesses fail to show how their products or services can really benefit customers. They focus too much on the technical features, and not enough on the positive outcomes the customer will experience as a result of buying their product or service. This gap in communication means customers often don't see the real value they could get, leading to missed sales and unmet needs. How do you explain the benefits more clearly?

Tune in and learn how to make clear and compelling points about how your product or service can make a positive difference in customers' lives!