With platforms and how we engage with them ever-changing, keeping on top of social media trends can be a full-time job. However, it’s vital to stay up to date on this to ensure that you and your content aren’t left behind. 1. Why is this important? Social media is a great way to boost … Read more
1. Introduction The online world is noisy. There’s cat videos, dance trends, memes, podcasts, recipe TikToks, a website dedicated entirely to people posting their thoughts at any given time. It can be hard to cut through the clutter. The good news is, as heritage organisations, you are home to lots of exciting content. Heritage organisations … Read more
The heritage sector is uniquely placed to use people-centred storytelling. People, their history, communities, identity, culture and oral history are at the heart of many heritage organisations. Unlike product or service-based industries, people visit, learn, maintain, and share the rich stories that have happened at your location. You can ensure people are at the heart … Read more
1. Choosing the right channels and platforms A good way to start to think about your organisation’s use of digital channels and platforms is to start with what your aims are. Are you hoping to draw in new audiences, market a series of events, or fundraise? Having a sense of what you’d like to achieve … Read more
1. The importance of being safe and appropriate Social media is a hugely beneficial tool that can positively enhance the profile of heritage organisations when used effectively. However, inappropriate use of technology and social media pose significant risks to not only the individuals involved but to the integrity of the organisation’s reputation. Indeed, safeguarding the reputation of … Read more
1. What a leader needs to know about social media As a leader, you need to get to grips with how to benefit from social media without getting lost in the details of each social media platform. This guide summarises the essentials of what you need to know. Whether you plan to use it in … Read more
1. Introduction A digital content strategy is essential to any heritage organisation. Whether writing blog posts on the challenges of maintaining botanic gardens or filming instructional videos on woodland management, all content needs planning, preparation, and sign-off. Content strategies help heritage organisations to think about goals, how they can reach their target audience, the best … Read more
1. Introduction We’re in a climate emergency. Many of us – including the team here at Supercool – feel the need to do more to reduce our negative impact on the planet. And the fact you’re reading this suggests that you want to do something about it too. Great! But it can be difficult to … Read more
This recording has closed captions in both Welsh and English, simply click on the closed captions symbol CC on the video below and select your preferred language. This session recording is 37 minutes in length. Download transcript of English captions (Word file 44kb). This session was recorded at Digital Heritage Lab’s Digital Skills Day and produced … Read more
This recording has English and Welsh closed captions. Simply click on the closed captions symbol CC on the video below to select the Welsh captions. This webinar is 52 minutes long. Download transcript of English captions (Word file 49kb). This video was produced as part of the Digital Heritage Lab ― a digital skills development programme … Read more