Selecting the right platforms and channels for your organisation

When making a decision about which platform(s) will best suit your organisation, you should consider two main factors: the different social media platforms available and your audiences. This guide will outline some considerations regarding the skills and capacity of your organisation, and the needs of your audience.

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Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

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