Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further
As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.
This video is 22 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 32kb).
This recording has English subtitles and is four minutes long. Download transcript for How do I tailor my digital content to work across Twitter, Instagram and Facebook? video (Word file 15 KB)
1. Why it’s important to track your content online after posting Measure the success of your efforts and leverage the insights to help you: Target underperforming segments of your audience Know what type of content your audience enjoys Understand which of your marketing channels are working best, and how to improve your performance Understand where … Read more
1. Understanding the audiences we serve The last few years have seen a necessary acceleration in the digitisation of the UK heritage sector. From the digital upskilling of employees and volunteers, to providing for digital audiences on an unprecedented scale, these changes have no doubt presented challenges to a fundamentally in-person industry. But there are … Read more
All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions. Download transcript of English captions (Word file 24kb).
1. What is diversity and inclusion, and why should it be a priority for your heritage organisation? From its exploration of our collective pasts to its protection of our public spaces, the UK’s vibrant heritage sector ultimately exists to celebrate our stories as a nation. It is therefore vital that it reflects the diverse makeup … Read more
1. Why is it important to have accessible social media content? With a few quick fixes and easy steps, your organisation’s social media can be made into a much more accessible, inclusive and successful space. And if you get it right, you’ll reap the rewards of creating accessible social media content. The benefits are as … Read more
1. Introduction It is important for any organisation to reflect and respond to the needs of its audiences. A common pitfall for many arts and heritage organisations is the assumption that just because we value what we do, then others will too. This is especially the case when thinking about finding new, perhaps younger, audiences … Read more