Video: How to get the most from your digital content on social media

Sarah Shaw, Programme Manager at the Heritage Alliance, shares top tips on getting the most from your digital content on social media. Packed full of examples and tools, this video focuses on four key areas for successfully sharing your content on social media: digital content planning, keeping it legal, social media trends and raising your profile.

Phone sat next to Scrabble letters spelling ‘social media’
Photo by on Unsplash

Video: How to get the most from your digital content on social media

All the resources referred to in this presentation can be found on this website. This video is 12 minutes in length and has English closed captions. Simply click on the closed captions symbol CC on the video below to select the captions.

Download transcript of English captions (Word file 24kb).


More help here

People taking photographs of painting at a museum

How can heritage organisations keep up to date with social media content trends?

Social media can boost your heritage organisation’s profile and share your content with broader audiences and communities. In this resource Andrew Davis explains how to make use of digital trends and how to find out about them.

Screenshot of online roundtable at Digital Heritage Hub launch event

Video: How to get the most from your digital content on social media ― a roundtable discussion

In this roundtable discussion Delphine Jasmin-Belisle, Head of Development and Membership at The Heritage Alliance, is joined by Steven Ash Digital Volunteer at Wentworth Woodhouse in Rotherham, Fr. Brian Watters Curate at St Peter’s Cathedral in Belfast, and Jocelyn Murdoch, Content and Communications Manager at Kids in Museums. This fantastic panel share their experiences of finding, creating and sharing digital content on social media.

Group of people each holding and using their mobile phones

How social media can help me reach more visitors for my heritage organisation

This written resource by Trish Thomas will help you understand the best approaches to developing a social media strategy that can help you reach more people. It covers the following areas: how to define your audiences and their motivations; how to define channel objectives; how to use data to help you plan content; how to develop an effective posting plan and how to set targets and measure success.

Published: 2022
Resource type: Webinars and films

Creative Commons Licence Except where noted and excluding company and organisation logos this work is shared under a Creative Commons Attribution 4.0 (CC BY 4.0) Licence

Please attribute as: "Video: How to get the most from your digital content on social media (2022) by Sarah Shaw supported by The Heritage Fund, licensed under CC BY 4.0


More help here

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

Arts Marketing Association
Heritage Digital
University of Leeds logo
The Heritage Fund logo