1. Managing change Once you have decided that you need to adopt a new digital strategy, digitally focused business model, or perhaps to engage your audiences in new ways, you are embarking on a process of change. It is important in this context to embrace change and to manage it. Managing change is not about … Read more
1. Introduction A digital content strategy is essential in order for your heritage organisation to find, create and share content for your digital platforms. This resource will take you through how to develop a content strategy that works for your organisation and includes some handy templates to get you started. When digital content is created … Read more
1. Introduction The digital marketing landscape is notoriously fast paced, flooded with new platforms promising the next best thing, evolving platform features and trends, user engagement and expectations changing – making it difficult to know what is hot and not when it comes to your activity. Why should you be spending time to track, evaluate … Read more
Janet Alderman, Digital and Marketing Manager at the spoken word trailblazers Apples and Snakes shares how they developed new frameworks and audience plans as part of their time on the change management programme, Shared Ambition.
In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.
Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.
Steffy Clements, Projects Manager at Cape Farewell acknowledges that it’s OK to wait until resources are in place as part of her fellowship at The Audience Diversity Academy.
Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.
First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.
Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The annual Arts Attendance in Ireland report … Read more