Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust.
The annual Arts Attendance in Ireland report for contains vital information on audiences for the arts in Ireland, by region and by artform to inform arts organisations in their planning and marketing. The report is drawn from the Target Group Index -details of which can be found in the report itself and produced each year by Arts Audiences using the Target Group Index
The report is published with two main aims:
- To provide an overall picture of audiences for the arts in Ireland and to provide arts organisations with figures for attendance at different artforms. This is of value to all arts organisations and it assists the public bodies involved in making a case for the arts.
- To provide audience insights for arts organisations to help with marketing decisions.
Arts attendance in the TGI survey is defined as attendance at: any performance in a theatre (which could be a show in any form, for instance comedy or an amateur performance), plays, classical music concerts, folk concerts, jazz concerts, ballet, opera, contemporary dance, art galleries and art exhibitions.