This report evaluates three family friendly exhibitions at Oldham Art Gallery, Turnpike Art Gallery and Salford Art Gallery and Museum. It highlights some of the issues faced by artists, curators, education staff and other partners when developing accessible environments and exhibitions for family audiences. You’ll find details of the different approaches taken by each organisation, … Read more
Alongside a capital programme and the accompanying new creative approaches to programming, the Herbert Art Gallery and Museum retains a commitment to its family friendly offer. Communicating the right information through clear channels prior to visits was seen as a priority, especially online, and resulted in new interactive content. The welcome on site was also … Read more
What are the key drivers for participation in with heritage sites? How frequently do people engage with the museums and galleries through participation? How can libraries deepen relationships with participants? This analysis of findings across these four important strands of the cultural landscape offers key findings, core data and modelling to help you plan your … Read more
This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You’ll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of … Read more
This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association ‘Love Museums’ campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.
This document evaluates the pilot audience development training programme delivered by AAM to a selection of museums, libraries and archives in the North West. The aim of the programme being to improve understanding of what is involved in strategic audience development, how to place it more centrally in the organisation and ensuring it’s effectiveness. The … Read more
A keynote speech describing MoMA’s progress with mobile technology, from audio guides to integrated and sophisticated apps on multiple platforms, and now QR codes. Arts marketers can learn from the experience of a leading museum, what audiences like, what they don’t like, and what has driven increased visitor engagement. Also what the benefits have been … Read more
What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders – plus what happens … Read more
In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the … Read more
Community engagement – learning, participation, education and outreach – is a vital way of tapping into communities around the arts. This guide explains, using case study examples from the Welsh National Opera and Museums at Night, how to better engage with communities to encourage audiences to take risks, and to get the community involved in … Read more