Resources tagged with



In the space everyone can watch you stream

Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward … Read more

How business can gain from the arts

The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.

Responding to harder times

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning … Read more

Digital innovations and the arts

Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.

Innovate, motivate and captivate audiences

This guide was developed by the US nonprofit National Arts Marketing Project – a programme of Americans for the Arts, and is full of innovative case studies and fresh, bold ideas to boost audience development and revenue. Inviting naked cyclists into a museum to find new audiences? Bringing art to the local laundromat to promote … Read more

Creating engaging digital events and projects

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples … Read more