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Fundraising from an Artistic Director's perspective

One of the biggest challenges in fundraising is that funders want access to artistic directors as often it’s their vision that is being supported. In this interview, Wieke Eringa, Artistic Director of Yorkshire Dance, discusses her approach to fundraising including the challenges and benefits of leading on fundraising; building income; fundraising for both projects and core costs; … Read more

Responding to harder times

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning … Read more

Funder needs analysis tool

This useful tool provides an income spectrum that will help you understand the expectations and requirements that different income streams will have on your organisation. It will help you focus on the different approaches needed for funders, clients and customers. It was developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income … Read more

Maximise your existing business model to generate new income

Ten years ago the Belgrade Theatre in Coventry had to find new sources of income.  In this article, Joanna Reid describes how, in addition to promoting its events and conferencing services, the theatre turned its in-house workshop into a commercial set-building operation, which now contributes £400,000 a year as a production services subsidiary.

An introduction to arts budgeting

How does an arts organisation set its annual budget? This short guide looks at the principles of budgeting, the income and expenditure budgets (including different methods of ticket pricing), monthly budget profiling and VAT.

Using pricing to optimise income and access

If you’re reviewing your approach to pricing then this article may prove useful. You’ll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There’s also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they … Read more

Pricing strategies for growth

Debbie Richards takes a look at the income debate and some of the finance generating strategies that organisations are employing globally to increase their sales and income.  This incorporates discussion of ‘revenue management’, ‘yield management’ and ‘dynamic pricing’ to increase box office income. The key principle of revenue management (RM) being to adjust price differentials in response to … Read more

Adapting to survive – designing for resilience

The break-out sessions at All About Audiences’ ‘adapting to survive’ conference in 2011 looked at Adaptive Resilience – and what assets you might have to help you; Designing for Resilience – what organisational structures define a resilient company; Creative Problem Solving- how to release innovative thinking in your team; Collaborative Working – looking at the … Read more