This report presents a broad and detailed analysis of the impact of the press on the City of Liverpool and analyses developments in the repositioning of Liverpool as a ‘world class’ city in the context of its nomination as European Capital of Culture (ECoC). The report covers UK national press coverage that refers to Liverpool … Read more
This keynote from the Museums and Galleries Marketing Day: 2010 ask the question, If our museums and galleries are to be seen as more than just a ‘good day out’, then what do we as marketers need to do to convince people outside of our venues and outside of our sector that we are a … Read more
Considers how people can be transformed by cultural experiences, by looking at a case study showing the process and findings of a year-long pilot study of the impacts of arts events across seven major arts organisations in Liverpool.