Marketing dance studio spaces to dancers
This short guide outlines the ways in which dance studio’s can market themselves to dancers and dance students.
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Information, motivation and offer: getting group visits right at The Royal Collection
The Royal Collection attracts 25% of its visits from groups, and shares its insights into what groups want and need, how the market is segmented, trends and group sector opportunities. These sub-groups – including group travel organisers and tour operators – are assessed to reveal a series of top tips. These include the possibilities of … Read more
How to manage multiple priorities
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
Encouraging social attendance
How marketing, ticketing strategies and functionality are developing to respond to the way audiences and customers now use the internet when planning their social lives. Includes information on how audience member behaviour is affected by social influence, and how organisations can use this to their benefit.
Social marketing revolution
A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.