This case study sets out for arts marketers and box office managers the analysis done on existing and past ticket prices and purchaser patterns, and the changes made to increase the percentage capacity of tickets sold.
Part 1 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. The impacts cover income, new audience development, marketing tactics … Read more
Part 2 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. In this section discounts, subscriptions and memberships are discussed.
This case study shows how Centre Theatre Group in Los Angeles, with the help of The Pricing Institute, moved from a 2-price to a 3-price house and re-zoned their ticket prices, to price for new audience development. These two examples show how Center Theatre Group has integrated revenue management with their marketing and development strategies.
Learn how the Barbican’s marketing director, working together with the artistic director and financial director, created a Value Framework model for the venue. Designed to assess artistic projects across a variety of measures, some financial, some relating to audience development, some relating to environmental issues, this model enabled the Barbican to attach a real value … Read more
Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key … Read more
The break-out sessions at All About Audiences’ ‘adapting to survive’ conference in 2011 looked at Adaptive Resilience – and what assets you might have to help you; Designing for Resilience – what organisational structures define a resilient company; Creative Problem Solving- how to release innovative thinking in your team; Collaborative Working – looking at the … Read more
The All About Audiences conference in 2011 was framed by the increasing funding crisis in the arts. Arts marketers heard from keynote speakers Ivan Lewis MP (Shadow Secretary of State for Culture, Media & Sport), Mark Robinson (Founder and Director of Thinking Practice). Susan Royce (Change Management Consultant) and Paul Smith (Executive Director of Liverpool … Read more
This overview explains what and economic impact study is, what it measures, and the benefits and drawbacks of the model in evidencing the value of the arts and cultural sectors – useful for fundraisers, development professionals and in advocacy. It explains terminology and what to watch out for if commissioning a study.
This article examines how not-for-profit arts and cultural organisations could become more resilient – particularly more financially resilient. It looks at how organisations are working to change and evolve their business models in order to generate more income and to reduce costs and their need for capital in order to make the transition.