How visitor expectations are changing
Insights in audience behaviour show how visitor expectations are changing, with audiences becoming more demanding, and the consequence that we need to change our strategies accordingly.
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How cultural experiences impact audiences and visitors
Considers how people can be transformed by cultural experiences, by looking at a case study showing the process and findings of a year-long pilot study of the impacts of arts events across seven major arts organisations in Liverpool.
What experiences do visitors look for?
Based on research conducted on more than 10,000 visitors across 65 galleries in England and Wales, this document provides insights into what different audiences and visitor groups expect from their cultural experiences.
Becoming an engaged organisation
The former Director General of the National Trust explains how she took the Trust from an inward-looking, traditional membership organisation to being a highly engaged one, encouraging its members to connect and participate on many different levels.
Action research on effective public engagement
Is the way we communicate about culture doing more harm than good? This report looks at a piece of research performed across ten arts organisations in Newcastle and Gateshead, which tested theories about public engagement. It focuses on the Culture Window campaign, which encouraged families to try out new arts experiences.
Moving from 'transactional' to 'relational' engagement
Case study exploring how the team at Walker Art Center interpret and deliver on the organisation’s mission, in an area where most tourism is local. Discover how shifting audience expectations and behaviours influence the Walker’s relationship with the public, and how they market their venue as an attractive destination.
Engaging communities with games
Looks at how social and pervasive game concepts can be adapted for traditional organisations to make connections and engage with audiences. Play, as a theme, a way of being, and as a design tool is integral to understanding how culture will develop in the 21st century.
Art and audiences – a changing relationship
Based around a case study of Theatre Passe Muraille, Canada’s oldest new work theatre, this explores what ‘audience engagement’ really is – should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.
Developing audiences by bringing arts programming and arts marketing together
Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.
Filling the disappointment gap
With less time to spare, people are going for guaranteed experiences rather than taking risks. How can we ensure they are not disappointed?