Developing audiences by bringing arts programming and arts marketing together
Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.
It is a place that puts art and audiences at the heart of the activity and the arts and audience development portfolio represents this change. It does mean that the marketing team has more exposure to the way the work arrives on stage. This is critical if they are going to help the audience on their creative journey. The organisation is developing an audience that is going in the right direction for both the organisation and the artists.