This guide walks you through utilising empty shop units in Poole as alternative exhibition spaces. It provides a complete toolkit on everything you need to know from finding a space for your project, insurance and marketing through to documentation, evaluation and monitoring.
This research review brings together studies into the way young people access culture in a number of countries, including Young Tate in Liverpool or Hip Hop Academy Hamburg. Arts marketers will gain an overview of the different contexts for youth access. There is a summary of the main findings covering barriers such as financial, geographical … Read more
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
Birmingham galleries including Ikon, The Barber Institute of Fine Arts, the RBSA and mac birmingham – have joined together to offer visitors late-night opening, free tours, complimentary drinks and the all important Art Bus. The bus provides free transport between each venue, so that attenders need not worry about parking, traffic jams or sat navs. Galleries Night has developed over time, with new venues coming on board and … Read more
Tramway, a major contemporary art exhibition and performance space in Glasgow, renewed, revitalised and refreshed its relationship with audiences new and old. This case study reveals how they did this with a combination of challenging and exciting programming strategies across the venue, marketing and communications output and a holistic approach to audience experience at the venue.
What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders – plus what happens … Read more