Audience engagement and development project at Tramway in Glasgow
Tramway, a major contemporary art exhibition and performance space in Glasgow, renewed, revitalised and refreshed its relationship with audiences new and old. This case study reveals how they did this with a combination of challenging and exciting programming strategies across the venue, marketing and communications output and a holistic approach to audience experience at the venue.
Underpinning and supporting these developments has been Footprints, an audience engagement project, now in its final stages, which is showing clear signs of success at increasing attendance at the venue. The project was recognised in February this year with two Scottish Cultural Sector GaGA Awards celebrating the achievements: ‘Intelligent Research’ for the Footprints project, and ‘Leadership’ for Tramway’s Creative Director, Sarah Munro.