A report illustrating how audiences engage with arts organisations in Northern Ireland. The Audience Tracker highlights customer behaviour and addresses the perennial questions of crossover. Issues addressed include whether audiences in Northern Ireland are loyal to just one organisation and to what extent they visit other cultural institutions. The report also uncovers to what extent … Read more
Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and enhanced a family friendly offer. Audience research informed the process and the resulting ideas evolved into a phased development to maximise limited resources. The practicalities … Read more
BCMG created a family friendly policy that in turn enabled the organisation to strategically enhance its family and youth oriented programming. Out-of-school creative participatory workshops for young people conclude with sharing opportunities for parents and friends. Families are offered front row seats at concerts, and have a specially designed concert programme with specially briefed stewards, … Read more
Time Out magazine positions itself as a destination ‘for intelligent, discerning consumers within a highly creative environment’. This case study demonstrates how they use their portfolio of media (magazines, website and guidebooks) to target their mantra ‘know more, do more’ at visitors who like to plan ahead and those who just ‘turn up and see’. As well as an outline of … Read more
We’re often looking for creative ways to attract low or unengaged audiences into our venues. This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited, by creating an exciting, affordable holiday experience. Running in summer 2010, the festival showcased films and activities across twenty different … Read more
Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used by London contemporary visual arts organisations, and investigated the most appropriate and cost effective means of supporting these organisations in their ongoing audience research and development … Read more
What makes a good arts ambassador? How useful can they be as a marketing tool for your organisation? How do you get started on recruiting ambassadors that will bring real benefits? With top tips and words of caution, this step by step approach to promotion and development through ambassadors will offer the tools you need … Read more
This article summarises three community engagement projects in Liverpool which aimed to use the arts to develop various different audience groups through collaboration and partnership working. The projects include ‘It’s not OK’, Liverpool Culture Company’s violence prevention education programme, the ‘Four Corners’ reminiscence project and ‘Midsummer Dreams’, a series of creative health workshops.
Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical … Read more
This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July – 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around … Read more