Public engagement on a shoestring
Transcript of a session which took a practical approach to marketing the arts on limited budgets, with case studies and practical examples of engaging the public in imaginative ways.
Resources tagged with
Social marketing revolution
A summary of Mark Earl’s keynote presentation at the AMA conference 2010 on the social marketing revolution.
The changing role of the marketer
A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer – push vs pull marketing.