Looks at how social and pervasive game concepts can be adapted for traditional organisations to make connections and engage with audiences. Play, as a theme, a way of being, and as a design tool is integral to understanding how culture will develop in the 21st century.
Based around a case study of Theatre Passe Muraille, Canada’s oldest new work theatre, this explores what ‘audience engagement’ really is – should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.
The three case studies shared in this transcript from AMA conference 2012 offer inspiration for combining marketing and programming to maximise audience engagement.
Community engagement – learning, participation, education and outreach – is a vital way of tapping into communities around the arts. This guide explains, using case study examples from the Welsh National Opera and Museums at Night, how to better engage with communities to encourage audiences to take risks, and to get the community involved in … Read more
The former Director General of the National Trust explains how she took the Trust from an inward-looking, traditional membership organisation to being a highly engaged one, encouraging its members to connect and participate on many different levels.
Is the way we communicate about culture doing more harm than good? This report looks at a piece of research performed across ten arts organisations in Newcastle and Gateshead, which tested theories about public engagement. It focuses on the Culture Window campaign, which encouraged families to try out new arts experiences.
Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.
Transcript of a keynote presentation on the changing role of marketers focused on a spectrum of audience engagement / participation.
Report of a session looking at very practical ways of engaging with audiences, offering clear examples, and giving hope that much can be achieved on a small budget.
Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some … Read more