Digital Lab. Forced Entertainment. Ask the Audience.
The first blog by Alice Dale, Marketing and Communications Manager at Forced Entertainment as part of her Fellowship at AMA Digital Lab.
Resources tagged with
Effective emails
An abstract from the Spektrix Insights 2019 report that focuses on effective emails.
Segmentation and Customisation are King
Segmentation and Customisation are King in Spektrix’s new Insights Report 2019.
Manchester Literature Festival’s 2013 digital marketing campaign
The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and … Read more
Using e-marketing to collect data and build relationships
It’s fairly straightforward to collect data from audiences if you’re a ticketed organisation, but how do you go about communicating with audiences if you’re a non-ticketed venue? In this article the author explores how to use your website and e-mail campaigns to collect valuable data on attenders and potential attenders without the need for a ticketing system. You’ll … Read more
How to create successful email signatures
You may think that an email signature is just something to be thrown together at the bottom of your email; but this is probably the first time a customer has seen the branding of your business. Not enough due care and attention is paid towards the outward look of one of the most important communication … Read more